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Why Rebranding Is Important for Compromised Brands
Even giants such as McDonald’s must acknowledge that even the most significant things can quickly become tedious in the ultramodern world. Since companies have existed, so have their customers; therefore, brands that need rebranding can only adapt. Many brands end up using outdated logos, conveying fewer clear messages, or need help to keep up with their industry competitors.
Here, we will examine ten brands that need rebranding and explore how a straightforward rebrand can revitalize a brand.
1. Yahoo: From Innovator to Irrelevant
Former Tech Giant Yahoo is now a dinosaur trying to find its place in the current technology battle. The brand’s outdated, uncreative, and unimaginative nature has turned off the youth.
A radical update of this once market-dominating internet pioneer’s brand with a distinctly contemporary, tech-centric slogan may help today.
2. Gap: The primary reason why the group has not reached out to the youth
GAP’s simple logo symbol and monotonous brand theme are now irrelevant to the target market. The emergence of more fashionable brands like Zara and H&M has significantly impacted Gap’s new development.
One way to get back on track is to embark on an intelligent and radical branding program emphasizing sustainability and the youth market.
3. JCPenney: Lost in the Retail Apocalypse
Uncoordinated branding strategies and a need for more responsiveness to e-commerce trends are the major causes of declining traffic to JCPenney stores.
In light of this, it is crucial to establish a lasting image as a digital retailer that prioritizes convenience, ease of use, and client engagement.
4. Kodak: Stuck in the Past
Kodak is a perfect example of a company that could have handled change and shift better. Originally associated with photography, Kodak lost touch with innovations, particularly with the advent of digital technology.
A modern concept emphasizing digital images and technology companies may help restore Kodak’s position in the photographic industry.
5. BlackBerry
Unfortunately, BlackBerry, once a professional smartphone, has outdated branding and no longer contributes anything new to the technological landscape.
Updating the company’s visual image to reflect the central values of security and increased performance might help it recover its niche customer base.
6. Myspace
This effectively positions the student as the underappreciated social media pioneer.
Compared to Facebook and Instagram, Myspace was less popular, but it can return.
A campaign explicitly aimed at a specific group, such as musicians and artists, could revitalize Myspace as a valuable platform.
7. Sears: A Shadow of Its Former Self
Sears’ demise has been shocking. This traditional store doesn’t align with current retail trends and urgently needs to undergo an image transformation. Concentrating on digital transformation initiatives and specialty lines may provide a lifeline.
8. Subway: Overshadowed by Scandals
This paper, however, notes that Subway’s branding has suffered from controversy and outdated marketing strategies over the years.
An advertising campaign based on new, high-quality, natural ingredients, healthy eating, and an ethical supply chain could help revive customer confidence.
9. Revlon: A Shift to the Worst in the Beauty Business
For a long time, Revlon needed to effectively compete with new-generation beauty brands that needed rebranding to promote diversity and uniqueness.
A radical change of image that positioned the brand for diverse, eco-friendly, and non-cruelty products would help it become valuable for contemporary audiences.
10. Toys “R” Us: Nostalgia Isn’t Enough
Generations of consumers have attached the Toys “R” Us nameplate, but name recall is insufficient for business continuity.
A rebranding that is more oriented toward experiential retail and e-commerce could help return this legendary brand to the customers’ preferences and the hearts of parents and their children.
Below, we explore why it’s time for these brands that need rebranding to present their companies in a new light.
What unites all these brands that need rebranding is their disconnect from today’s consumers. Some brands that need rebranding ignored digital transformation, needed more innovation, or even adhered to outdated values. Rebranding is no longer simply about an image change;
it is about restating and re-establishing the brand’s position and, therefore, relating it to its clients.
The Potential that Brands That Need Rebranding Have in Revamping Struggling Brands
Bitature’s Renewal of the Visuals
A fresh coat of color and a well-designed logo can revitalize a brand and make it more relevant.
Revamping the Brand Message
The goals must be clear and consistent with the current cultural references familiar to consumers.
Leveraging Digital Platforms
The marketing aspect of branding in the modern age must include a strong web presence and exciting social media initiatives.
Focusing on Sustainability
Social responsibility is no longer a choice. Consumers can only trust brands that implement more environmentally friendly practices.
Revitalizing Brands That Need Rebranding: The Key to Staying Relevant
This is not about a simple tweaking or polishing of the brand image; it is fundamentally about revamping a brand and bringing it back to the core of what made it relevant in the first place: consumer expectations.
A good rebranding campaign reinvents a company, giving it a renewed identity and target market and a chance to repair relations with consumers.
For instance, consider the problem of failing retail chains.
Below are some of the reasons why you will find that some brands require rebranding:
Most of these brands do not take time to grow in sync with the digital world. These brands that need rebranding can apply factors comprising modern e-commerce strategies and redesign their existing marketing models to better suit contemporary marketing trends and needs.
Similarly, established technology firms must reposition themselves to create an entirely new image amidst innovative rivals.
Finally, rebranding is not an act of responding to changes only to remain important but of making a business ready for changes to succeed in the given market.
For those brands that require a change of image, it is a natural process that has to be embraced to be successful in the future.
Conclusion
When it comes to branding, it’s common knowledge that brands that need rebranding are likely to become defunct if they do not adapt to market dynamics.
These ten brands that need rebranding require rebranding, and if done accurately, they can quickly regain their competitive position. Therefore, these brands and trademarks should innovate, reinvent their message in societies, and mirror modern value systems to appeal to their targeted consumers again.
Brand Questions That Show Brands That Need Rebranding
Q1: Many brand owners ask themselves this question. To answer this, let us discuss some signs indicating a brand requires rebranding.
The brand needed a rebrand due to outdated imagery, low sales, a poor reputation, and a poor ability to connect with the modern generation.
Q2: How often does a company need to rebrand?
Companies should generally review their brand identity every 7-10 years or in response to a significant change in the marketplace, though this doesn’t have to happen all at once.
Q3: How much does it cost to rebrand a business?
The cost of rebranding can range between $10,000 and $ million, depending on the level of effort in a small or large company.
Q4: Can rebranding help turn a sinking ship around?
However, rebranding is not a panacea. Still, when used with other upgrades, it can significantly increase awareness, recreate interest, and improve the brand.
Q5: One must ask: What is the difference between rebranding and a brand refresh?
Brand relaunching means that an organization or company changes all aspects of its brand identity, including its name and logo and the message that it conveys.
A brand refresh is a form of brand image adjustment, which means that while changing some of the elements, the fundamentals remain the same.
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